Case: Situation Sthlm

Challenge

Situation Stockholm is sold by homeless people as a means of earning money for food and shelter. But selling the magazine had become increasingly hard in recent years.

Insight

The growing number of homeless people had made its vendors effectively anonymous on the streets: people weren’t even seeing them. We had to persuade people to rediscover them.

Solution

We used media close to where the magazine is sold and asked the vendors to write their authentic CVs, showing that it isn’t just anybody selling the magazine.

Result

The actual increase, compared to same month previous year, was 101.5%.

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