Fantastic Cannes 2016!
A great week! It started with a Grand Prix and ended with the top award at Cannes – the Titanium! And between these two, it positively rained Lions. We won a total of 20 Lions of different colours, both for The Swedish Number and for our “Nobel Dinner”, Le Bon. In a whole range of categories – cyber, mobile, direct, media, and PR, to name but a few. Gratifying that we had two campaigns that both performed well throughout the week. And that both are good examples of the approach we are increasingly taking to our assignments – media neutral ideas, we adopt an international perspective, and base our work on what our clients’ clients want.
What’s more we succeeded in giving the fantastic Forsman & Bodenfors a real run for their money – and winning the title of Best in Sweden naturally made our day. But even that achievement pales against the fact that when you add up the Cannes week as a whole, we are ranked the third best agency in the world!