A total of 150W in the 100W awards

Friday afternoon saw the awards made for the year’s most effective communication in the Association of Swedish Advertisers’ Effectiveness Awards, “The 100-watt”. We picked up a total of 150W for two different campaigns – 100W award in the Long-term category and won the overall Campaign of the Year award for our Swedish Childhood Cancer Foundation campaign including our development of the blue chair and “child supporter” concepts.

In the Consumer – Campaign category, we won a 50W award for our Bosses Milk campaign with Lidl, where we successfully converted Sweden’s most inveterate milk sceptic and increased year-on-year Lidl milk sales by 8.2%.