We won a Grand Prix in Direct on Monday in Cannes for our campaign in partnership with STF – The Swedish Number. We’re almost lost for words to describe how delighted and proud we are, so we’ll let our ECD, Björn Ståhl, explain:
“Our goal when we go to Cannes is to win a Lion – a Lion of any colour. We’ve done that for four years in a row now. And we aim to improve on our results from the previous year. That’s something we work single-mindedly to achieve from the day Cannes finishes to the next year’s deadline. But we could never have dreamt that it would turn out this well.
Not only that – we were also awarded a PR gold for The Swedish Number and a silver for Le Bon in Outdoor yesterday, so celebrations continue!