In the UAE, prices in the furnishing sector rose with the country's inflation rate. Increases that caused the brand's competitors raise prices along with the market's rates, making IKEA products even more affordable. Thus, Inflation-Proof Products were born—a selection of 80 IKEA's most iconic items whose price “just” remained unchanged.
Through a powerful comparison of each product's price in the past, the retailer promoted this selection. Reinforcing the brand's commitment to affordability and bringing to life the brand's vision “To create an everyday life for the many people”, even in hard times.