The Eurovision theme is official!

We can now finally present the visual identity that we’ve developed for the Eurovision Song Contest! A central component of our work has been ensuring that the competition unites people across every boundary, irrespective of culture, religion, ethnicity and sexuality. And why we’ve developed the theme of “Come Together” and visualised it as a magic flower. The creative work started with a dandelion. A flower that is an organic force, grows throughout Europe, and with which we all feel a connection.

There was an extra element of fun, and nerves, associated with the work because it will be seen during the TV programme, in the studio, and in all communication – and will reach almost 200 million people.

Check out the visual identity here